If you have been able to step up and go from selling regular single-family homes to luxury single-family homes, it is time to step up your selling strategies as well. It takes a little different approach to sell homes that are worth millions of dollars; you are looking for a more exclusive type of buyer for the home.
Build Up a Client List
When it comes to selling luxury property, you need to be constantly building up your client list so that you have potential clients to send a listing to when you get a new luxury home to list for sale. You want to have an exclusive client list that consists of individuals who could pay cash, or easily qualify for a loan of a couple of million dollars. In order to build up that type of client list, you need to network with high-paying business professionals so you can get to know the type of people who have that kind of money to spend on a home.
Pay Attention to the Presentation
With a luxury home, you need to build a listing that really sells itself. This is not the type of home that you are going to be allowing just anyone to tour, which is why you need your marketing material to speak for itself and really show off the place so the only tours you are giving are to individuals who are really interested in the property.
You want to hire a professional photographer to take pictures of the property. You want to get as many pictures of all of the nice features of the property as you can, from the granite countertops in the kitchen to the water feature in the bathroom, making sure they capture everything, and put together a portfolio that allows one to feel like they are walking through the home.
You should also create a video of the house. The video can be made from pictures or from live footage. Hire a professional to put it together for you. The presentation of the house matters, and you should invest in the marketing materials for the house.
Pre-Screen Potential Buyers
When selling a luxury home, you want to make sure that you are showing the home to people who actually have the means to purchase the home. You can do this by requiring buyers to go through a pre-screening process, such as showing proof that they have been pre-approved for a loan of this size. Doing this can help ensure that you invest your time in helping clients who can afford the homes you are trying to sell.
When selling a luxury million-dollar home, you need to build up your client list, you need to pay attention to the presentation, and you need to really sell the house via photos and videos. You need to pre-screen potential buyers so that you are focusing your attention on buyers who can really afford the homes you are selling.